Nokki has 186,400 people following her on TikTok and 1.8 million likes across 242 videos. She built every bit of that herself.
She has also never stopped making records. Deep End in 2024. Metamorphosis in 2025, and Jaded after it. Purpose this April. Four years, four bodies of work, written and sung and recorded by her — she self-records, which is why the output has never depended on anyone else's schedule.
The sound has moved with her. What started in one lane now sits in deep house and R&B, dance records with a songwriter's instinct underneath them. Her own description is shorter than any of this: Artist. Singer-songwriter. Certified lover girl.
Her next project is a four-song EP made with Perfkt Music, due this winter. She remains independent — the EP is a collaboration, not a signing.
What makes her unusual is the order she did it in. Most artists make the music and then go looking for the audience. Nokki already has the audience, already has the catalogue, and has never had the two properly joined up. That is the whole job from here, and it is a much better place to start than most.
Who’s In The Booth?
Booth Receipts
186,400 TikTok followers · 1.8M likes · 242 videos · four straight years of releases
A&R’s Corner
What They're Doing Right
She built the audience herself. 186,400 followers and 1.8 million likes across 242 videos, independently, and she has released music every year since 2024 — Deep End, Metamorphosis, Jaded, and Purpose this April. She also self-records, which means the ideas get out of her head and onto tape without waiting on anyone.
Biggest Opportunity
Very few artists arrive with a six-figure audience already built and a four-year catalogue already made. Both halves exist — they have simply never been introduced to each other, and that is a far easier problem than building either one from nothing.
Industry Outlook
The rarest position on this roster: the hard part is already done. The audience is there, the work rate is there, and the move from here is connection rather than creation.